Surgeon and Client Testimonials
Nick Morfing
Nick Morfing, Director of Product Marketing, OrthoAlign, discussed the shift from cadavers to their models in surgeon training, highlighting cost benefits and improved outcomes. He also mentioned the expanded application of Surgery Stud in their organization and its positive impact on salesforce education and case bookings.
Could you elaborate on the reasons behind the shift from cadavers to our models in training, and how this shift plays a role in familiarizing surgeons with your devices?
As you started using our model for distributor and surgeon training, what were your initial goals in shifting from cadavers, and how did this shift enhance surgeons' familiarity with your devices?
Could you provide insights into how our platform assisted in achieving the challenging goal of replicating the surgical feel and reactions of collateral ligaments?
What was the feedback that you received as you started to implement and replace the cadavers both in the field and with the surgeons?
Considering your response, it's clear that reducing the human cost has been a significant advantage. The shift away from third-party Cadaver labs and the associated expenses in terms of PPE and extra equipment seems pivotal. Could you elaborate more on how this shift has brought about substantial cost benefits beyond just the specimen-related expenses?
What are some of the other areas where you see you're saving both time and efficiencies?
Has Surgery Stud's application expanded into other areas within your organization beyond its initial focus on surgeon education?
Are you observing that the more advanced education of your salesforce is contributing to better outcomes in the operating room and increased customer satisfaction?
We previously mentioned your international expansion and its relevance in addressing challenges in various regions. Could you provide more details on this aspect?
Apart from faster training, have there been other notable impacts?
Are you booking cases faster now because of that?
